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SEEK Pass Partner Branding Guidelines
Add to SEEK Pass and Verify with SEEK Pass
These guidelines provide partners with clear instructions on how to use SEEK Pass action buttons consistently across websites, platforms, and user flows.The SEEK Pass buttons support two actions:
- 1.Add to SEEK Pass: used when users add or store an existing credential into SEEK Pass.
- 2.Verify with SEEK Pass: used when users complete a verification step through SEEK Pass.
When to use each button
Use Add to SEEK Pass when:- Users are adding an existing digital credential from your platform (e.g., documents, certificates, test results).
- The source credential is already issued by your system.
- No verification is being performed within SEEK Pass — the item is simply stored and made re-usable.
Example: Add your English Proficiency certificate to SEEK Pass.
- Users must complete a verification workflow through SEEK Pass.
- Verification requires identity checks, data matching, or credentials validated at source.
- The user is taken into SEEK Pass for a verification sequence (e.g., Digital ID, work licence verification).
Example: Verify your identity with SEEK Pass.
Usage guidelines
Do
- Use only approved icons, colours and themes (Brand accent / Neutral / Dark).
- Keep all button proportions, padding and icon spacing consistent.
- Use only approved translations from the regional variants list.
- Ensure the CTA matches the correct action (Add vs Verify).
- Position the SEEK Pass icon to the left of the text with proper padding.
- Size your button to accommodate longer translated text.
Don't
- Don’t recolour the button using your brand palette.
- Don’t remove, replace or reposition the SEEK Pass tick icon.
- Don’t change the text (e.g., “Add,” “Verify,” or “Verify now”).
- Don’t use PMD-styled buttons in emails — these may not render reliably.
- Don’t move the SEEK arrow icon into the text field or centre-align it.
- Don’t hard-code button text; always use the text provided via the SEEK Pass API for correct branding and translations.
Button assets
Below are the approved button sets for both CTAs.Our pre-approved SEEK Pass button package is available in SVG and PNG formats for all platforms, ensuring scalability across different screen sizes and providing flexibility for the following themes:| Theme | Buttons | Description |
|---|---|---|
| Brand accent |   | Primary use |
| Neutral |   | Minimal UI needs |
| Dark |   | Light backgrounds/dark mode |
Use PNG buttons in emailPlease use the PNG button asset in email as SVG files may not render consistently or at all in certain email clients.
These scalable SVG and PNG files are adaptable to your design system needs, supporting SEEK Pass, as well as standard and dark states. Regional button variations are available for Asia-Pacific regions.
| Regions | Add to SEEK Pass | Verify with SEEK Pass |
|---|---|---|
Australia / New Zealand / Singapore / Philippines / Malaysia / Hong Kong (Standard Brand-themed integration buttons) |    |    |
Indonesia |       |       |
Thailand |       |       |
You may modify the button text to match the primary language of your app or website where necessary.
Creating a custom SEEK Pass button
Using a SEEK Pass-branded button is strongly recommended, as it helps users easily recognise and trust the SEEK brand, improving engagement.If you need to modify the button to match your app design, please follow these guidelines to ensure consistency with SEEK Pass branding.TextThe button text should align with the purpose of the button and be formatted according to the branding specifications. Ensure adequate padding to help legibility, and align text within the button for consistent spacing.SizeButtons can be resized as needed to fit various screen sizes, but it’s essential to preserve the aspect ratio to maintain the SEEK Pass design standards.| Standard | Small |
|---|---|
 |  |
 |  |
 |  |
 |  |
| Theme | Example | Description |
|---|---|---|
| Brand accent | | Fill: #E60278 Font: #FFFFFF, SEEK Sans/Standard/Medium 16/24.5 |
| Neutral | | Fill: #FFFFFF Stroke: #2E3849 | 2px | inside Font: #2E3849 | SEEK Sans/Standard/Medium 16/24.5 |
| Dark | | Fill: #2E3849 Font: #FFFFFF | SEEK Sans/Standard/Medium 16/24.5 |
Font
The recommended button font is SEEK Sans Medium. To inherit, first download here.Accessibility requirements
To ensure the button is accessible to all users, including those using assistive technologies, please follow these additional guidelines:Alt textAlt text is mandatory for the button. It should clearly describe the button's purpose, such as "Add to SEEK Pass".Semantic button elementsUse a <button> or <input> element with type="button" for the button functionality.If you use another element type (e.g. <div> or <a>), ensure you specify role="button" to make it accessible to assistive technologies.Templated copy for communications
These templates ensure consistent messaging across emails, SMS, CRM, partner pages and guides. Add the pre-approved copy above the relevant CTA to clearly communicate the value of SEEK Pass and encourage users to take action.| Region | Copy |
|---|---|
| Australia / New Zealand | Add to SEEK PassYou’ve received your credential – now make it count. SEEK Pass, a credential passport, lets you share it on SEEK so employers can find and shortlist you faster. Verify with SEEK PassYou’re ready to verify your credential — and it only takes a few minutes. Using SEEK Pass, a credential verification platform, you can securely verify your information and share on SEEK so employers can trust your credentials with confidence. Already verified on SEEK Pass? Simply share your existing credentials — no need to verify again. |
| Singapore / Philippines / Malaysia / Indonesia | Add to SEEK PassYou’ve received your credential – now make it count. SEEK Pass, a credential passport, lets you share it on Jobstreet so employers can find and shortlist you faster. Verify with SEEK PassYou’re ready to verify your credential — and it only takes a few minutes. Using SEEK Pass, a credential verification platform, you can securely verify your information and share on Jobstreet so employers can trust your credentials with confidence. Already verified on SEEK Pass? Simply share your existing credentials — no need to verify again. |
| Hong Kong / Thailand | Add to SEEK PassYou’ve received your credential – now make it count. SEEK Pass, a credential passport, lets you share it on Jobsdb so employers can find and shortlist you faster. Verify with SEEK PassYou’re ready to verify your credential — and it only takes a few minutes. Using SEEK Pass, a credential verification platform, you can securely verify your information and share on Jobsdb so employers can trust your credentials with confidence. Already verified on SEEK Pass? Simply share your existing credentials — no need to verify again. |
- This text must appear above the CTA button to provide context and encourage engagement.
- The wording must remain unchanged to ensure alignment with SEEK Pass messaging.
- Ensure the copy is localised correctly based on the recipient's region.
Verified by SEEK Pass badge
Partners may use the Verified by SEEK Pass badge in marketing materials to highlight that a credential has been independently verified through SEEK Pass. This helps signal trust to employers and reinforces how verified credentials stand out on SEEK, Jobstreet and Jobsdb.Badge variants
| Badge | Description |
|---|---|
 | For use on white or very light backgrounds |
 | For use on mid or light backgrounds, or when greater contrast is required. |
Recommended use cases
The badge may be used in:- Partner marketing pages showcasing verified qualifications
- Emails or CRM campaigns announcing verification availability
- Candidate dashboards or post-verification confirmation screens
- University, training provider or assessment partner promotional materials
- Social assets promoting verified credentials
Usage guidelines
Do
- Use the badge only to represent credentials that have been verified through SEEK Pass.
- Ensure the badge remains legible with sufficient contrast.
- Use the correct badge variant based on the background.
- Maintain the original proportions and padding.
Don't
- Do not use the badge as a clickable button or CTA.
- Do not recolour, restyle, or recreate the badge.
- Do not place the badge on visually busy or low-contrast backgrounds.