| Stage | Channel | Subject Line | Copy | CTA |
|---|---|---|---|---|
| Announcement - Expect Link | Share your verified [Credential Name] on [SEEK/Jobstreet/Jobsdb] | Dear [First Name],Congratulations on completing your [Credential Name].[Credential Issuer Name] has partnered with SEEK Pass to help you get noticed by top employers on [SEEK/Jobstreet/Jobsdb]. In the coming days, you'll receive a secure link to verify and add your credential to SEEK Pass and share it on your [SEEK/Jobstreet/Jobsdb] profile when applying for jobs.Why it matters:• Stand out to employers with a verified credential when you apply• Get noticed by employers looking for candidates with your skills• Take control and manage your credentials in one place – SEEK PassSee how it works [here], and keep an eye out for your secure link. | — | |
| Announcement - Expect Link | — | Hi [First Name],You'll soon receive a secure link to verify and add your [Credential Name] to SEEK Pass and share it on your [SEEK/Jobstreet/Jobsdb] profile.Stand out to employers with a verified credential. | — | |
| Campaign Start - Link Live (14 Days) | Add your [Credential Name] to SEEK Pass - link expires in 14 days | Dear [First Name],Your verified [Credential Name] is ready to be added to SEEK Pass and shared on your [SEEK/Jobstreet/Jobsdb] profile.Use your secure personalised link below. This link will expire in 14 days.Why verify and share your [Credential Name] on [SEEK/Jobstreet/Jobsdb]?• Stand out to employers with a verified credential when you apply• Get noticed by employers looking for candidates with your skills• Take control and manage your credentials in one place – SEEK PassAdd your credential now and stand out on [SEEK/Jobstreet/Jobsdb]. | Add to SEEK Pass | |
| Campaign Start - Link Live | — | Hi [First Name],Your verified [Credential Name] is ready to add to SEEK Pass.This secure link expires in 14 days. Add it now to stand out on [SEEK/Jobstreet/Jobsdb]. | Add now: [Unique Link] | |
| Campaign Live - Webinar Invite | Join our Career Readiness Workshop | Dear [First Name],[Credential Issuer Name] has partnered with SEEK Pass to verify your [Credential Name] and share it on your [SEEK/Jobstreet/Jobsdb] profile when applying for jobs.To help you make the most of your verified credential, we're hosting a Career Readiness Workshop. In this session, you'll learn:• How to verify and add your credential through SEEK Pass• How to strengthen your [SEEK/Jobstreet/Jobsdb] profile• How employers use verified credentials when shortlistingVerified credentials make your profile more credible, and candidates with at least one verified credential are up to 40% more likely to be shortlisted* in Asia.Workshop dates:[Insert Dates] | Register for Workshop | |
| Post Webinar Reminder | Don't forget to add your credential | Dear [First Name],Thank you for joining our Career Readiness Workshop. Your link to verify and add your [Credential Name] to SEEK Pass is still active.Add it now before your secure link expires.Why it matters:• Stand out to employers when you apply• Get noticed by employers looking for candidates with your skills• Manage all your credentials in one place – SEEK Pass | Add to SEEK Pass | |
| 3 Days Before Expiry | 3 days left to add your credential | Dear [First Name],Your secure link to add your verified [Credential Name] to SEEK Pass expires in 3 days.Don't miss the opportunity to showcase your verified credential on [SEEK/Jobstreet/Jobsdb] and stand out to employers. | Add to SEEK Pass | |
| 3 Days Before Expiry | — | Reminder: 3 days left to add your [Credential Name] to SEEK Pass.Stand out on [SEEK/Jobstreet/Jobsdb]. | Add now: [Link] | |
| 1 Day Before Expiry | Final reminder - link expires tomorrow | Dear [First Name],Your secure link to add your verified [Credential Name] expires tomorrow.Verify and add your credential today so employers can see your verified qualification when you apply. | Add to SEEK Pass | |
| 1 Day Before Expiry | — | Final reminder: Your secure link to add your [Credential Name] to SEEK Pass expires tomorrow.Don't miss out on standing out to employers. | Add now: [Link] |
| Post Type | Platform Style | Copy | Hashtags |
|---|---|---|---|
| Announcement of Partnership | LinkedIn / Facebook | 🎓 Great news for our [Graduates/Students/Learners].We've partnered with SEEK Pass to help you verify and showcase your [Credential Name] on [SEEK/Jobstreet/Jobsdb].Soon, you'll receive a secure link to add your credential and stand out to employers with trusted verification.Verified credentials increase credibility and improve your chances of being shortlisted. | #SEEKPass #VerifiedCredentials #CareerReady |
| Campaign Live – Link Available | LinkedIn / Facebook | 🎓 Your verified [Credential Name] is ready to add.You can now verify and share it on [SEEK/Jobstreet/Jobsdb] through SEEK Pass.Why verify now?• Stand out when applying for jobs• Get noticed by employers looking for your skills• Strengthen your profile with trusted verificationYour personalised link expires in 14 days. | #SEEKPass #StandOut #JobstreetBySEEK |
| Expiry Reminder | LinkedIn / Facebook | ⏰ Reminder: Your opportunity to add your verified [Credential Name] to SEEK Pass is ending soon.Don't miss the chance to showcase trusted proof of your skills on [SEEK/Jobstreet/Jobsdb]. | #VerifiedCredentials #SEEKPass |
| Instagram – Expiry Version | ⏰ Your verified [Credential Name] is ready to add.Showcase it on [SEEK/Jobstreet/Jobsdb] and stand out to employers.Your secure link expires soon. | #CareerReady #SEEKPass |
| Format | Message | Download Options |
|---|---|---|
| Square (1:1) | Stand out with verified credentials | Download SEEK (with logo / without logo)Download Jobstreet (with logo / without logo)Download Jobsdb (with logo / without logo) |
| Vertical (9:16) | Stand out with verified credentials | Download SEEK (with logo / without logo)Download Jobstreet (with logo / without logo)Download Jobsdb (with logo / without logo) |
| Landscape (4:3) | Stand out with verified credentials | Download SEEK (with logo / without logo)Download Jobstreet (with logo / without logo)Download Jobsdb (with logo / without logo) |
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